Search engine optimization has been around almost as long as search engines have. It probably started about five minutes after someone realized there was money to be made on the Web, but only if your site could be found easily enough San Jose SEO Expert.
The reason for optimizing a Web page is the same today as it was a decade ago but the methods have changed quite a bit. Actually, the methods seem to change every few months but a lot of this is just hype and fads. The three things that will get you to number 1 on Google SEO are the same today as they were in 1998; keywords, content, and links. And the thing that keeps you at the top is constant monitoring.
Keywords are easy to find with the right tool. But please don’t go buying any fancy keyword software just yet. We’ll use Google’s free keyword research tool in just a minute and that’s more than good enough to do the trick. Before we do that though there’s one very important thing to consider; good keywords are only half the battle. We want to find the best keywords with the least competition.
Part 1: Find 3 Great Keywords
These are the Big 3 considerations in selecting the best keywords: The most descriptive keyword…With the most searches performed…And the least competing Web pages is the one you want.
Go to https://adwords.google.com/select/KeywordToolExternal and type any keyword or phrase you believe your future visitors are looking for. You can use the three boxes with blue fill to determine how much that term is searched as well as its bidding competition. But don’t stop there! Once you find a great keyword go to Google and run a search on it. See how many pages you get for matches by checking the right-hand side of the blue bar on top (Results 1 – 10 of about 3,300,000 for…)
Now do this twice more so you have a total of three great keywords and/or phrases. Then write them down and rate them 1 through 3, with 1 being most important.
Part 2: Use the Content Formula
Create your page content by writing ten or more paragraphs. Each paragraph can be just a few sentences long or longer if you’d like. Write your page content as close to how you would speak it in normal conversation as possible. Google and all the best engines use a natural text algorithm (NTA) that sees through Spammy text in a heartbeat. Here’s the formula…
Paragraph 1: Make this paragraph one of the longest and use each of your top three keywords one time. Use your number 1 keyword as close to the first word as possible. Use the number two keyword somewhere in the second sentence if possible but no later than the third sentence. Now use your number 3 keyword anywhere after number 2.
Paragraph 2: Use your number 1 keyword one time within the first one-third of the paragraph text. If your paragraph is 100 words long, make sure the keyword is placed within the first 33 words, the closer to the beginning the better.
Paragraphs 3 and 4: Do the same as above using your number 2 keyword in paragraph three and number 3 keyword in paragraph four.
Paragraphs 5 through 9: Now mix things up a bit and use one or more keywords anywhere in each paragraph. Just do not use any single keyword more than three times total before you reach your final paragraph.
Paragraph 10: In your very last paragraph we will do exactly the same as we did in the first paragraph but in reverse. Start it with your least important keyword and end with your most important San Jose SEO Expert.
This formula works extremely well. With the right links, you can dominate Google in no time!
Part 3: Get Great Links
If you want to understand just how important linking is for Google, it will help you to know that Google SEO itself was invented by a Ph.D. student as part of his dissertation project. The idea behind that project was to determine and rate information on the Web by its link value. Twelve years and one name change later, this is still Google’s main focus.