One of the hottest debated topics, when internet fitness marketing professionals get together, is how often a company needs to post to create the optimal customer engagement. According to a popular social media pre-scheduling tool who crunched the data from 10 different studies, companies need to post to Facebook, Instagram and LinkedIn at least once a day, Pinterest 11 times per day and Twitter 15 times per day for optimal results. Breaking down those figures further helps one understand the best way to engage with your audience on each of these popular social media platforms.
Engaging your customers by asking questions is one of the most effective ways to drive conversions on Twitter. Images are another powerful way to engage your audience on this platform. Evenings and weekends often have the best engagement rates but try it with your own A/B tests as your results may be different.
Instagram is the fastest growing social media platform in the world. Give users promo codes that will make them want to use your products along with good calls to action from your company’s bio. This article from Entrepreneur reinforces, “never underestimate a good call to action (CTA), even though Instagram is a visual platform, an enticing call to action will help change casual viewers into customers.” Run contests to get your customers to show how they are using your products. Use Instagram stories to tell a compelling brand story.
LinkedIn is a powerful platform when it comes to business-to-business sales. Use your fully completed profile to make a compelling case for why people should do business with your company. While you do not want to stuff keywords in, make sure to use as many as possible in ways that make sense. Create optimized links in your bio.
Pinterest is a visual site, and research shows that the best visuals for this platform are 736 pixels by 1102 pixels. Food and drink pins along with how-to pins do amazing on this site as long as you have a compelling headline with your keywords in it and good visuals. Make it easy for people on your site to pin your content straight to their personal pages on this platform.
Using Facebook ads that have optimized user-friendly landing page is the best way to convert lookers into customers on this social media platform that has over 1.47 billion customers on a daily basis. Target your potential audience by their interest to make sure that you are showing up regularly on the feed of people who are going to be interested in your products or services. According to Word Counter, multiple photos, videos, and links may seem more interesting and attention-grabbing, but data shows that the simplest posts (i.e., single photo attachment or status-only) reap the most engagement. Give your audience something that they will be interested in receiving in exchange for their information. Write compelling headlines to raise the click-through rate on articles that you post.
Using each of these platforms is a powerful way to engage customers at each step of the sales funnel. Yet, each requires a different approach. The most important tip, however, is to consider the relevance of your target audience on each platform. Employ these tips to drive customers to your business today.